While I agree in general, the bold is not something that should be adhered to, IMO.
I'm pre-ordering every single RGG title, the moment they open. I'm pre-ordering anything Shenmue, the moment it becomes available. Etc.
For a game you are looking to get into, I agree to wait until the dust settles, but if you've been following something religiously since day one and/or have an emotional/monetary investment into the project (of which 99.9% of gamers don't), I don't see why pre-ordering something is out of the question; you're a fan and you'll buy it.
But yes, again, for the casuals or people that don't get emotionally-invested into these games, pre-ordering is dumb. Companies SHOULD have disclaimers, stating that there will be multiple patches/updates, before there is a finished project; had CDPR (or whatever the acronym is) done that from the beginning, they would've had a leg to stand on, legally and people would go in, knowing what to expect, to an extent.
Sure, it would have looked a bit bad on them, but their integrity wouldn't have been called into question and their reputation wouldn't have taken as much of a hit.