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Shenmue Dojo Interviews: Chase

Posted on May 27, 2025 at 20:00 PM BST

James and Matt sit down with Chase, the Media Relations Director during the Dreamcast’s launch in America, for a chat all about the various events he worked on with his team to help promote the Dreamcast and a variety of games, including Shenmue! We discuss Yu Suzuki talking Shenmue at GDC 2000, various promotional items and tie in’s and more around this exciting time for SEGA, and their fans.

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Dive deep into the world of retro gaming as we sit down with Chase, the SEGA Dreamcast Launch Media Relations Director, for an exclusive Shenmue Dojo interview! ๐ŸŽฎโœจ

In this video, we explore:

๐Ÿ”น Insider stories from the SEGA Dreamcast launch
๐Ÿ”น Behind-the-scenes anecdotes about Shenmueโ€™s promotion
๐Ÿ”น Marketing strategies and media relations insights, including promotional merchandising
๐Ÿ”น The legacy of Dreamcast and its impact on modern gaming

Whether youโ€™re a lifelong Shenmue fan, a SEGA Dreamcast collector, or simply curious about video game marketing, this interview is packed with insider knowledge and nostalgia. We cover legendary SEGA campaigns, Dreamcast console history, and how Shenmue revolutionised open-world gaming.

๐Ÿ“ข Donโ€™t forget to like, comment, and subscribe for more Shenmue Dojo content! Hit the ๐Ÿ”” bell to stay updated on upcoming guest interviews and future discussions.

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Friday's here, Shenmue fans! ๐ŸŽฃ It's time to do something you enjoy. Go to the movies, play a game, listen to a favourite album... or go fishing with these dudes! Life's for enjoying, so go have some fun. ๐Ÿ’™ ...
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For this week's throwback, we've got a lovely old sketch of Fangmei. Her hair is quite different in this early design, but she still gives off that trademark Fangmei energy. And is it just me... or does she kind of look like a cat? ๐Ÿˆ ...
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