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New Official Shenmue Merch Spotted!

Posted on October 7, 2026 at 18:41 PM BST

A brand new Shenmue Dreamcast Keyring has been spotted in the recently opened SEGA Store Osaka. It currently appears to be exclusive to Osaka, priced at 990 yen. This would be the first Official “SEGA” released Shenmue merchandise for quite some time now!

What are your throughts on this new item?

Whilst not much, it’s awesome to see SEGA finally recognise Shenmue again in some form.

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Come rain or shine, you can bet that we'll be here next month! Don't let up now, Shenmue fans! Let's keep showing @SEGA, @YSNET_Inc and @ININ_Games that we're in this for the long run. Keep that Hazuki spirit with you, and we will see this series through!

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📡 NEW MERCH!A brand new Shenmue Dreamcast Keyring has been spotted in the recently opened SEGA Store Osaka. It currently appears to be exclusive to Osaka, priced at 990 yen. This would be the first Official "SEGA" released Shenmue merchandise for quite some time now! 😅Thoughts? ...

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