You know what i just remembered from that IGN Esran Krabbe translation -
Yu Suzuki said there will be DLCs that bring new costumes, a casino and a bit of story.
I mean its pretty obvious that some of these Gameinformer screenshots are DLC
and its "weird" that it says Ryo's full character name in the ingame options menu where you can choose his clothes.
Thats why i think that Niao Sun screenshot is not a screenshot of the normal S3 Niao Sun,
its a screenshot to show a alternative costume from one of the DLCs.
Like a whole costume package and then you can choose in that ingame menu between
"Shenhua: S3 costume, original costume, alternative costume" and Niao Sun is a part of that DLC package.
I'm betting 3500 Shenmue 3 tokens on that. That Niao Sun screenshot is not the normal S3 ingame design.
Shuqin Zhang screenshot - story DLC
Casino screenshot - gambling DLC
Niao Sun screenshot - costume DLC