SEGA are a business. SEGA didn't fund Shenmue III because they didn't think Shenmue III was profitable, and therefore ran counter to the goal of making money.
Sony are also a business. Sony funded Shenmue III because they thought Shenmue III was profitable, and therefore aligned with the goal of making money.
Neither business produces games out of "love". If you think SEGA funded the first two games because they cared about their fanbase and wanted to make them happy, you're naïve. They did it because they thought it would make them money. They were wrong. They didn't do the same for Shenmue III because they thought it would follow the trend set by the first two games and not make them money. Let's hope they were wrong.
Similarly if you think Sony are funding the third game because they care about the fanbase and want to make them happy, you're naïve. They're doing it because they thought it would make them money. Let's hope they're right.
You wake up on your bed that was produced to make money, turn off your alarm clock that was produced to make money, have a shower with water that is provided to you to make money, using soap that was produced to make money and shampoo that was produced to make money, brush your teeth using a toothbrush that was produced to make money and toothpaste that was produced to make money, spit it into your sink that was produced to make money and fitted by someone to make money, pour your box of cereal that was produced to make money into a bowl that was produced to make money, add milk that was produced to make money, eat it using a spoon that was produced to make money, put on clothes that were produced to make money, step outside your front door that was produced by someone to make money, take out your keys that were cut by someone to make money, and lock your front door in order to stop people from stealing your stuff in order to make money.
Maybe once you've gotten into your car that was produced to make money and driven to the petrol station that produces fuel to make money, you might start to wonder why businesses pay people. After all, they'd make more money if they didn't have to pay people! But then, nobody would work for them, so they couldn't produce anything to make money. Satisfied with that explanation, you arrive at your office and do stuff you don't particularly want to do... in order to make money.
Complaining about a business because they're trying to make money is like complaining about a human because they're breathing.