Sorry but the blame lands not at the press but at the door of the people who put that trailer out. Most games look worse when they come out compared to their trailers so it’s ridiculous to expect people to think it’ll work the other way around in this one case. The saying first impressions matter really does apply. When you meet your future father in law for the first time you make yourself look presentable, you don’t turn up in shit clothes with messy hair and promise him it’ll look better for the wedding.
Your trailer is an ad at the end of the day and should be there to sell the game which it never did, it was there to please fans who had already paid for the game 2 years before. People who watched that with no idea what Shenmue was had nothing to grab them so they aren’t going to keep watching everything about it in hopes it finally does or starts to look interesting. Can anyone show me any promotional material for this game that would make your average person interested in possibly buying it?
I worked on advertising campaigns for an insurance company worth billions of pounds and your aim with any advertising is to convince people to buy your product. The campaign from the start was a mess, the trailers were a mess and the PR around this game has been a mess.